Guest post by Lauren Priddey
Hiring an SEO agency for your small business within the London area can be extremely beneficial for the success of your company, taking the worry out of finding the time for your team to manage your search engine optimisation efforts internally. A strong SEO strategy is a long-term commitment, so it is recommended that you outsource your efforts to a trusted agency who has a track record of great results and is well versed in working alongside small businesses.
Below, In Front Digital will discuss the questions that you should be asking when considering a digital marketing agency in London, ensuring that you know everything that you need to know and get the most out of your SEO agency moving forward.
What Services can the Agency Provide?
There is a lot more that goes into the setup of a great digital marketing campaign than just SEO. This means that, when looking for marketing agencies that your business can work with, you should perhaps consider candidates that have a well-rounded knowledge of all digital marketing strategies and not just search engine optimisation tactics.
Any companies that are considering working alongside an agency to improve their online performance should inquire into the services that will be provided, as well as what will be expected of your team internally as to maximise the success of your marketing campaign.
SEO goes hand in hand with PPC, so it is best practice to work with an agency that is well versed in both of these areas.
Do they have any Case Studies of Results?
One of the best ways that you can work to assess an agency’s capabilities and the results that you can expect to see from your investment is by looking through the case studies of projects that they have worked on previously. If an agency is unable or unwilling to provide you with any case studies to showcase their previous work, this is often a good sign that you should be looking elsewhere!
An agency may be able to talk about the great service that they are able to provide to you and your business, but this does not stand for much without the proper evidence to back up their claims.
What is their Reporting Process?
Search engine optimisation is a digital marketing approach that takes time, it is important to ensure that the SEO agency you plan to move forward with will send you figures and updates that outline the progress of the work that they are carrying out for your business. It is better to be clear on the ROIs that you expect to achieve with the agency so expectations are set from the initial stage.
This will help you to keep track of your company’s search engine optimisation campaign and justify spend. Reporting will vary from agency to agency, but reports will commonly be sent to you on a monthly basis as to provide you with a summary of the month’s work.
By making sure that you consider these main points when looking for an SEO Agency in London to assist your small business, you will work to ensure that you are putting your best foot forward, helping you to opt for the agency that will be the most beneficial for you and your company when moving forward.
