Guest post by Zoe Price
If you are passionate about health and fitness and want to choose a career that allows you to become your own boss, personal training is often the obvious choice. Personal trainers are enjoying a higher demand than ever with more and more people understanding the importance of staying fit and healthy and looking for somebody to help them achieve their personal fitness goals by working with them closely and coming up with a personalised plan to help them make the right choices. But with the demand for personal trainers growing, the number of individuals starting personal training business is also on the rise. As a result, there’s more competition than ever before and it’s important to understand the amount of hard work that needs to go into becoming a personal trainer who stands out and gets the clients.
The good news is that there are several things that you can do if you want to take a savvy approach to start your business and ensuring success. Here are some helpful tips to keep in mind.
Choose a Reputable Personal Training Course:
Before you can start a personal training business, you’ll need to qualify as a certified personal trainer. You can find several personal trainer courses to choose from with something to suit everybody’s needs and lifestyles. If you have the time, you can take personal training courses full-time or if you need to continue working full-time while studying or have other commitments to stick to, you can find part-time or even online distance learning personal trainer course options to choose from. If you want to view a wide variety of training options, take a look at those offered by TRAINFITNESS here: https://train.fitness/personal-training-courses.
Understand Your Clients:
Any personal trainer who wants to both gain and retain clients needs to understand their point of view and where they are coming from. Bear in mind that your clients will be coming to you because you are the expert and they are unlikely to view fitness and health in the same way that you do. When it comes to keeping fit, it’s important to remember that your clients are not going to be as driven and motivated as you are; after all, if they were, they wouldn’t need you. It’s important to do your research and gain a solid understanding of who your clients are and what motivates them. Along with conducting thorough market research, it’s important to take the time to get to know each of your clients on an individual basis and fully understand where they are coming from before you put together a training plan for them.
Consider Focusing on a Certain Niche:
The idea of focusing on a specific specialisation or niche might be a little overwhelming at first, but the truth is that personal trainers who are able to do this effectively tend to outrank their competition and earn more clients. Specialising in one specific type of client is a great way to earn a devoted and loyal customer base and set yourself apart from the crowd. But many personal trainers are reluctant to do this because it means turning away other customers. However, focusing on one type of client means that you instantly become more attractive to prospective clients who fit this demographic. If you have a prospective client who sees that you are the expert in something that they relate to, they are more likely to choose you over somebody else who offers a more general service.
Make Sure You’re Insured:
Insurance is something that many business owners easily overlook in all the excitement of starting their business and reaching out to potential clients. However, making the mistake of operating your personal training business without insurance can be very costly; it’s like driving your car without the right insurance cover. While you might not be expecting anything bad to happen, you simply never know what could go wrong. Investing in the right liability insurance for your business ensures that you are financially protected if anything doesn’t go to plan, providing you with additional peace of mind.
Invest in Good Online Marketing:
If you want to run a successful personal training business, the first thing that you’re going to have to do is get clients, of course. But earning clients can be a big challenge for many personal training business owners, particularly when they are busy with day-to-day operations and making sure that everything is running smoothly. When it comes to getting clients, it’s important to remember that today, most people are going to search for a personal trainer online in the first instance. But contrary to popular belief, online marketing doesn’t simply mean having a website. While you certainly need one, this is just the first step and there’s a lot more involved when it comes to successfully marketing your business online. Investing in an effective online marketing strategy can help you grow your business over the long-term and get your message out to more potential clients.
Position Yourself as an Expert:
Since most of your potential clients will be searching for services like yours online, the best way to market yourself is to position yourself as an expert in your industry. There are several ways to do this online and one of the best is to focus on producing and posting high-quality content for your prospective clients. A business blog is a good place to start. Don’t just focus on what you offer, but focus on providing your potential clients with actionable advice and information that they can put into practice in their lives, building trust in you and the services that you offer. You may also want to consider starting a YouTube channel where you can create and upload videos your potential clients can use to learn more about what you do. After all, your content is what is going to get your visitors interested in what you offer and will help you build credibility in the industry.
Use Social Media:
Another great tool for marketing your personal training business is social media. With millions of users logging in every day, it’s certainly one of the strongest tools that you have access to when it comes to getting the word out about what you do and promoting your servings. By building a following on social media and providing interesting content and updates to your followers, you will increase your chances of finding more clients. The best way to improve your marketing efforts via social media is by using it to connect with your followers. Although you can and should use social media from time to time to promote and sell your services, it should predominantly be used to engage with followers, provide them with useful information, and get more conversations started. Be consistent and reliable on social media; there are various automation tools you can employ to help you do this.
Personal training is big business today, with more and more people looking for somebody that they can work with to help them achieve their fitness and health goals. If you’re passionate about fitness, starting your own business as a personal trainer can be a great career choice for you.